The subtractive color model obtains colors by the subtraction of light. Results obtained by mixing additive colors are often counterintuitive for people accustomed to the subtractive color system of paints, dyes, inks and other tangible objects. The combination of primary colors in equal proportions of this system produces secondary colors which are cyan, magenta and yellow, but you need to remember that the more light you add, the brighter and lighter the color becomes. This model is the basis of all colors used on the screen. The additive color model considers red, blue, and green as primary colors so it’s also known as RGB color system. These types create two color models by which the color wheel is formed: additive and subtractive. Color modelsīefore you start mixing colors you need to understand that color has two different natures: the tangible colors which are the surface of objects and the others which are produced by light such as the beams of TV. The main idea is that the color wheel must be made that way so colors would be mixed appropriately. The color circle was created in 1666 by Isaac Newton in a schematic way and since then it has gone through many transformations but still remains the main tool for color combination. Combining primary colors, we get the secondary ones, and the mix of the primary and secondary colors gives us the tertiary colors which usually have two-word names such as red-violet. The primary are those three pigment colors that can not be formed by any combination of other colors. The color circle is usually built of primary, secondary, and tertiary colors. It is called the color wheel which helps to understand how different colors relate to each other and how they can be combined. If you had any lessons related to painting, you must have seen the circle consisting of different colors. Today, we offer you to remember (or maybe even learn) the basics of color theory about the color combination which can be effectively applied in your design creating process. That’s why students at art schools, colleges, and universities study the science of color theory devoted to colors’ nature. To create good design and employ colors more effectively, you need to understand how colors are formed and how they relate to each other. So, the appropriately chosen colors can be useful on the way of improved conversion for your product as well as advance usability of the product. The research provided by Colorcom showed that it takes only 90 seconds for people to make a subconscious judgment about a product and between 62% and 90% of that assessment is based on color alone. That’s why the success of the product depends largely upon the colors chosen for the design. In one of our previous articles devoted to color psychology, we’ve found out that colors have a great impact on our mood and behavior. However, the process of color selection is more complicated than it seems and plays a significant role in the design.

Many people think the choice of colors for UI mostly depends on the designer’s taste and sense of beauty.

Happy halloween by yellow colorwell